Focus Your Niche

Posted on June 29, 2015 Updated on June 27, 2015

I came across an article in Inc.com recently that truly epitomizes the Shaw’s Center/Campanelli stadium and many other small businesses. How does a business increase sales in a declining market? It finds other niches of course! The Inc.com article talks about how businesses in the wedding industry such as bridal shops, are narrowing down their focus to strongly target groups like older brides and gay couples to name a few. They don’t spend their resources on areas they “think” they can compete in; they invest in what’s truly within their reach.

How does this apply to our Capstone?

The Shaw’s Center and Campanelli stadium offer a very unique value proposition for very unique clients. Our job is to figure out who these unique clients are so that they can easily find exactly what they’ve been looking for. This might be in the wedding industry or it might be in a completely different area. Our research so far has shown us that this business has a few opportunities to not only increase its market share in the wedding industry, but also penetrate an entirely new market that’s more locally-based.

I don’t want to give away too much of our project because it will all be presented in our final Capstone project in August, but let’s just say that the demographics in Brockton cannot be ignored. We’ll be looking at all angles to leverage the Shaw’s Center and Campanelli stadium location and potential customers that surround them.