Brockton Rox
SO WHAT do we do with SWOT?
Good old SWOT…You sit down, brainstorm, and come up with all these thoughts, but then what?
That’s where we’re at now with our Capstone. We’re in the early stages of developing a detailed SWOT analysis of the Brockton Rox and the Shaw’s Center.
As with most small local businesses, it’s not very easy to find valid information on the internet. You have your local papers, customer reviews, and in our case other similar leagues to the Rox, but several aspects can only be understood by experiencing it firsthand. In other words, we’re going to the stadium for our next class.
Unfortunately, the season doesn’t start until June 4th, so we won’t catch a game, but it will be good to sit down with the staff and ask them key questions to better understand their business. Once we have that clear picture, we can start thinking about what to do with the information. How can we help the Rox continue growing? How can we increase awareness of the Shaw’s Center? Our team has already started brainstorming crazy ideas for different events they can have. That’s always the easy part.
What won’t be so easy is evaluating how factors like the proposed casino will impact them or how to improve their margins without increasing ticket sales or reducing quality. We’ll have to really look beyond the information that we’ve gathered for our SWOT and ask so what?
“What can we do with this information to add value to the Rox brand?”
Let’s Play Ball!
These three elements form my MBA capstone project of course! We are taking on the Brockton Rox, in the business consultant kind of way. I’ll probably get a pie in the face for this one, but despite being born and raised in Boston, I’m not big into sports. I only went to my first Red Sox game as an adult (thanks to the sports fans I work with). And now as fate will have it, I’ll have to completely immerse myself in all things ball.
The Brockton Rox also have an event-planning side as they host concerts, weddings, and business meetings via their Campanelli stadium and Shaw’s Center. We’re beginning the process of researching all aspects of the Brockton Rox business: who they are, who their customers are, who their competitors are, etc… We will delve into a full-blown SWOT analysis next class, taking all of our research and forming the present state of where their business stands. So, if you know of any resources that will help us, please let me know!
P.S. K-O, the Kangaroo, is the Rox’s mascot if you weren’t able to figure it out.
Andrea Lebron 