Hello, Andrea here. I have over 14 years of marketing experience primarily in the professional services industry (architectural, engineering, and construction space), as well as SaaS.

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Andrea Lebron, MBA

Demand Generation/Growth Senior Marketer from Massachusetts

I love working for mission-based companies – from critical communications to help with emergencies, to business and consumer personal online safety, and now digital transformation for the municipal/water utility sector. I have worked for private companies, VC-backed/private equity companies, and have been through several merger/acquisitions. I am a strong individual contributor but an even better strategist and executioner.

My Expertise

Work Experience

Senior Demand Generation Manager at Trinnex
(2021-Current Position)
Trinnex is a new subsidiary, spinning off SaaS products and digital services for the parent company, CDM Smith (environmental engineering and consulting firm). As originally the sole marketer, I have built all of the marketing programs from the ground up, including paid advertising (Google, Third-party, and LinkedIn), email marketing, ABM, and tradeshow coordination; digital marketing such as blog management, content strategy and development, website updates, SEO, and social media management; creating sales enablement content; and managing the marketing budget. I also have two direct reports.

Demand Generation Manager at Bitwarden
(Jan 2021 – Oct 2021)
Owned demand generation plan, primarily focused on setting the marketing foundation for our enterprise password management market following a product-led growth model through several activities such as paid programs, content strategy, and ABM; I also managed three agency relationships as well as a close to $1 million dollar per year budget

Director of Digital Marketing at Rave Mobile Safety
(2016 – 2021)
Led a team of six digital marketing and marketing operations experts in maintaining and optimizing all digital channels, including the main company website and microsites, managing the blog schedule, marketing operations – implementing new technologies and maintaining the martech stack, including Salesforce, Hubspot and Triblio, managing the company’s social media channels, and supporting all inbound and outbound marketing efforts, including email marketing, ABM, lead scoring and PPC. I was also heavily involved in producing a marketing efficiency model to report to our investors

Senior Communications Specialist at CDM Smith (2007 – 2017)
As Marketing Campaign Manager for two of the firm’s niche services: design-build and program management delivery, I worked with both sales and technical experts on various marketing projects to expand market share. This involved developing and maintaining a marketing plan to understand the best content marketing approach to take for reaching clients. Content marketing projects involved interviewing experts to identify clients’ hot button issues, writing high-level articles on project experience and relevant topics for the company’s client-facing website, editing conference white papers and presentations, producing and promoting client webinars on relevant topics, and building internal awareness of the niche services; Prior to this role, I served as a proposal writer for industrial RFPs

Freelance Marketing Consulting
(Part-time/nights/weekends)
Working with two clients in the Emotion AI/affective computing and Managed Service Provider IT space as a fractional marketing consultant providing services ranging from blog post writing, landing page copy development, SEO analysis, and email development