The following samples represent the range of my creative marketing experience, from written content to videos. I have mostly worked for B2B, but have some experience in B2C in the password management/cybersecurity industry.
Blogs
A collection of the blog posts I’ve authored or ghost-written in my full-time role or freelancing.
“The collaboration with Andrea began with the goal of a limited duration of 6 months; in the end, we worked together for a whole year. Andrea supported the company in structuring all marketing activities, starting for example from the editorial point of view and ending with the planning of social campaigns. Her work was always timely and responsive to feedback.”
Andrea S., CMO
Security Software
- How Better Password Security for Water Utilities Can Help Prevent Cybersecurity Incidents
- How to Comply with SOC 2 Password Requirements with a Password Manager
- Build an Online Security Culture by Adopting a Healthy Security Routine
Public Safety/Workplace Safety Software
Public Sector Software
- Why Now is the Time to Investigate Digital Twin Software
- LCRR Webinar Recap: Developing a Living Inventory
Artificial Intelligence/Emotion AI/Affective Computing
“I’ve used Andrea for multiple blog post writing projects, across different B2B software topics spanning the telecommunications, IT recruiting, and marketing/revenue forecasting industries. She’s easy to work with and always receptive to feedback and quick deadlines. I highly recommend using Andrea for your content marketing needs.“
Kathryn, Former Marketing Consultant
Long-form Content
A collection of guides and reports I’ve researched and written.
“I’ve used Andrea for multiple blog post writing projects, across different B2B software topics spanning the telecommunications, IT recruiting”Andrea supported me on a few projects for clients in the IT services and healthcare space. She helped come up with some new website copy and brought a fresh perspective to identifying the client’s value propositions, which received great internal praise from the client. Andrea is always willing to figure things out and is overall great to work with.” and marketing/revenue forecasting industries. She’s easy to work with and always receptive to feedback and quick deadlines. I highly recommend using Andrea for your content marketing needs.“
Jon H., Consultant
Snackable Content
A collection of infographics, videos, and social media posts I’ve created (with support from a designer) in my full-time role or freelancing.
Infographics, Videos, and Social Posts
Ad Copy
A collection of ads on Google and LinkedIn I’ve created.
Freelancing Services
I also have experience with the following marketing services:
- Webpage copy
- Landing page copy
- Blog content strategy
- Search Engine Optimization
- Marketing campaign strategy
- Demand generation strategy
- Product-led growth foundation
Andrea Lebron 