Planning the Marketing Plan
Where do I start? How do you start? What’s a marketing plan, anyways? You might think you need to go through your Marketing text book and include the marketing mix, 4 P’s, etc., but as I’m finding with this capstone project, you just need to start small. Things can get pretty overwhelming if you try to apply everything you’ve learned from your marketing class, so just focus on the basics first.
In our case, we have a complex situation in which we have to create one marketing plan for two different venues: Campanelli stadium and the Shaw’s Center. These two venues are completely different…or are they? They both offer entertainment for people: one where your getting entertained and the other where you’re the entertainment. So, knowing that, we can continue on with the basic questions and start to shape out our marketing plan:
- Who would like to be entertained or entertain? (Target Market)
- Would they find information on the Campanelli/Shaw’s Center easily online? (Digital Marketing)
- What other ways can they be pulled in? (Promotions)
- Are there ways to make this easy and efficient for staff? (Marketing Tools)
I’m sure that these items will change by the time our final capstone is due, but I think it’s a good start. We’ll definitely start getting our creative juices flowing!
Andrea Lebron 