Let’s Play Ball!
These three elements form my MBA capstone project of course! We are taking on the Brockton Rox, in the business consultant kind of way. I’ll probably get a pie in the face for this one, but despite being born and raised in Boston, I’m not big into sports. I only went to my first Red Sox game as an adult (thanks to the sports fans I work with). And now as fate will have it, I’ll have to completely immerse myself in all things ball.
The Brockton Rox also have an event-planning side as they host concerts, weddings, and business meetings via their Campanelli stadium and Shaw’s Center. We’re beginning the process of researching all aspects of the Brockton Rox business: who they are, who their customers are, who their competitors are, etc… We will delve into a full-blown SWOT analysis next class, taking all of our research and forming the present state of where their business stands. So, if you know of any resources that will help us, please let me know!
P.S. K-O, the Kangaroo, is the Rox’s mascot if you weren’t able to figure it out.
Andrea Lebron 